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The foundation of emerging talent strategy
Each year, Cibyl captures the decisions, motivations and preferences of over 100,000 students across the UK and Ireland. We benchmark employer awareness, attractiveness and preference across sectors, disciplines and demographics - providing a clear view of your competitive position.
100,000
students annually
160+
universities in the UK
2,000+
schools & colleges in the UK
45
universities in Ireland
Evidence-Led Insight, Built for You
Your Research Report translates this data into employer-specific insight: how your organisation is perceived, where you outperform competitors, and where perception is limiting performance.
Beyond benchmarking, we identify the levers that shift market position. By linking awareness, attractiveness and preference to sector context, we help you prioritise the right markets, messages and investment areas.
Employer brand and hiring strategy driven by evidence - not assumption.
Beyond benchmarking, we identify the levers that shift market position. By linking awareness, attractiveness and preference to sector context, we help you prioritise the right markets, messages and investment areas.
Employer brand and hiring strategy driven by evidence - not assumption.
What your report delivers
Executive ready summary
A concise board level overview of your market position, sector context and priority areas for action.
Market overview
Year on year analysis of graduate and apprentice trends, including career confidence, sector shifts, salary expectations and role preferences.
Your addressable talent pool
Quantification of the student population aligned to your hiring needs across education pathway, attainment, skills, aspirations and values.
Attraction and engagement
Understanding which channels, content and influencers shape decisions within your sector and how effectively your organisation competes.
Diversity and representation
Data across gender identity, ethnicity, sexual orientation, social mobility, neurodiversity and disability, including intersectional insight.
Employer brand benchmarking
Measurement of awareness, popularity and perception of your employer brand with direct sector comparison.
Recruitment experience and assessment insight
How students experience applications, assessment stages and response timelines within your sector including preferences and drop-out risk across different demographics
Student use of AI
Insight into how students are using artificial intelligence tools across learning, career research and applications, and how these behaviours are evolving within your sector.
Recognising the most popular graduate employers
Cibyl’s annual rankings are derived from research with over 100,000 students across the UK and Ireland. We collect perception data on approximately 500 of the most popular graduate employers in the market, measuring awareness, attractiveness and preference within each sector.
The rankings inform the National Emerging Talent Awards, held each April, where sector leaders are recognised based on independent student data.
Consistent benchmarking methodology ensures comparability year on year, providing clear visibility of competitive positioning and movement within your sector.
Alongside headline positions, each Research Report provides deeper analysis of the drivers influencing student choice, including brand perception, salary expectations, diversity trends and career confidence.
The rankings inform the National Emerging Talent Awards, held each April, where sector leaders are recognised based on independent student data.
Consistent benchmarking methodology ensures comparability year on year, providing clear visibility of competitive positioning and movement within your sector.
Alongside headline positions, each Research Report provides deeper analysis of the drivers influencing student choice, including brand perception, salary expectations, diversity trends and career confidence.
