About US

Cibyl is a form of Sybil, derived from the Greek sybillaor sibilla, meaning 'prophetess' – seeing the future.

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What we do

Cibyl is an independent market research agency specialising in student research projects across the UK and Ireland. Formerly known as Trendence, Cibyl has been providing research and insights to hundreds of employers and educators for over ten years. Here at Cibyl, we are experts in supporting our research partners with their early careers attraction and hiring strategies, as well as improving access to careers support and employability. Our research analysts are MRS qualified and the team has decades of experience in working with the early talent sector.

Develop your brand, value proposition, hiring attraction strategy, diversity equity and inclusion performance, virtual engagement, wellbeing, L&D, talent management and career service planning.

Gain unparalleled insight for employers, professional bodies, universities and researchers. See what diverse groups of school, college and university students really think.

Get in touch

Working together

We aim to be an extension of your data and insights team (or maybe even be your team if you don’t have one). We help identify your opportunities and challenges and bring insight and data-driven ideas to help. We ask for input to help shape our surveys, bespoke studies and focus groups.


Tell us your objectives, ideas and questions. Explain your early careers brand, values, programmes and roles. Outline your ideal student profiles and how you’re currently attracting.

We consult with you so that we can understand your needs.

We’ll recommend relevant Cibyl tracking study data. For bespoke needs, we may also suggest focus groups, social media listening and third party datasets.  


We use Cibyl datasets and the most appropriate qualitative and quantitative methods for your needs.

For bespoke work, we will: design the questions and focus group structure; conduct the survey programming and hosting; run the fieldwork; and do the analysis.

Our researchers and analysts keep in contact with you throughout.

* Focus group options: 1. participant sourcing only, 2. participant sourcing, focus group facilitation, transcripts, 3. participant sourcing, focus group facilitation, transcripts, and written report.

Results workshop

We provide you with in-depth and bespoke analysis.

We produce your report in a shareable slide-deck. This is generally delivered as a face-to-face or virtual workshop with key stakeholders in your organisation, sharing findings and highlights.

For bespoke work, we can provide live dashboards via a business intelligence tool.

Ongoing support

After you receive your main results, the Cibyl team continue to support you with any follow up requests to ensure you get the most value from the data and are able to turn the insights into actions that will have real impact.

We can answer the key questions important to you and help you with further data analysis, internal stakeholder engagement, and any support around business cases or executive summaries.

Meet the team

Our MRS qualified researchers have more than a decade of data and experience in finding the answers that employers, universities, professional bodies and organisations seek. We are experts in student career journeys and creating reports that address your unique opportunities and challenges with specific student groups of interest.

Headshot of Rachel
Rachel Johnson
Strategic Development Lead, UK and Ireland
Headshot of Lisa
Lisa Marris
Head of Research
Headshot of Bethany
Bethany Appiah
Marketing Executive
Headshot of Priya
Priya Patel
Research Analyst
Headshot of Ching-Wen
Ching-Wen Hung
Research Analyst
Headshot of Nas
Naseem Smith
Relationship Development Manager

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Cibyl is part of Group GTI

We aim to help students realise their potential in the world of work through technology, content and tools. Our research consultancy (previously known as Trendence UK and Ireland) was set up over a decade ago. It aims to give all of our clients and partners (employers, universities and schools) a greater understanding of students’ career thinking in order to better engage and connect with them.

Find out more

Get in touch

We work with employers and educators to understand students: their ambitions, perceptions of sectors and brands, skills needs, candidate experience and wellbeing.